tripleS Meets Stanford MBA Students to Share K-POP's Innovative Fan Engagement Model

tripleS, the groundbreaking K-POP group, recently had an insightful meeting with MBA students from Stanford University, one of the world's top business schools. On the 26th, as part of their 'Korea Global Study Trip', the Stanford MBA cohort visited Modhaus to dive deep into the innovations shaping the K-POP and Korean entertainment industry. The session focused on 'Media and Entertainment', shedding light on the K-POP ecosystem and the fan-participatory idol system that tripleS embodies.

Members Yoon Seo-yeon, Kim Yu-yeon, Shin Wi, and Joo Bin were present, sharing their experiences as K-POP artists, their interactions with global fans, and the group's unique worldview and activities. A highlight was their discussion on the 'Open Architecture' system, a pioneering approach that allows fans to influence unit formations and activities through the COSMO platform, including voting and owning digital photocards (Objekt). This system blurs the lines between artists and fans, marking a new era in K-POP.

The members reflected, 'Initially, creating something together with fans was unfamiliar, but now it's our identity. The most special part is being able to share not just the stage but every step of the process with our fans.'

tripleS is gearing up for their 'tripleS Come True' performances in Seoul on the 29th and 30th, alongside preparing for their 24-member full-group album 'tripleS ASSEMBLE 25'. The world watches eagerly as tripleS continues to chart new paths in K-POP.