ZEROBASEONE Turns the World into a 'Blue Paradise' with Global Pop-Up Stores

ZEROBASEONE is transforming the world into a 'Blue Paradise' with their latest global pop-up store tour. From April 3rd to April 26th, the group will host 'The 5th Mini Album 'BLUE PARADISE' POP-UP STORE' in Beijing, marking another milestone in their international journey.

Previously, ZEROBASEONE made headlines by opening the largest pop-up store ever for a boy group at The Hyundai Seoul's Sounds Forest, covering approximately 1,000 square meters. The event attracted not only fans but also general visitors, showcasing the group's skyrocketing popularity. Following this success, Tokyo's Shibuya district also witnessed a bustling pop-up, featuring multiple photo spots and a massive four-sided screen in the media zone, immersing visitors in the 'BLUE PARADISE' concept.

The Beijing pop-up is particularly significant as it represents ZEROBASEONE's expanding global influence, from Korea and Japan to China. Meanwhile, the group's fifth mini-album 'BLUE PARADISE' has dominated charts worldwide, cementing their status as '5th Generation Icons' with their undeniable hot popularity.