ZEROBASEONE Transforms the World into a 'Blue Paradise' with Global Pop-Up Stores

ZEROBASEONE is turning the world into a 'Blue Paradise' with their latest mini album. The group, consisting of Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin, is set to host a pop-up store in Beijing from April 3 to April 26 for their 5th mini album 'BLUE PARADISE'. This follows their record-breaking pop-up in Seoul, which was the first of its scale for a boy group, attracting not only fans but also the general public, leading to sold-out merchandise and additional online sales.

Following the Seoul event, Tokyo's pop-up was also a huge success, featuring multiple photo spots and a massive 4-sided screen in the media zone, immersing visitors in the 'BLUE PARADISE' concept. The Beijing pop-up marks another milestone in their global journey, showcasing their unstoppable popularity worldwide.

ZEROBASEONE has proven their status as '5th generation icons' with 'BLUE PARADISE', sweeping charts both domestically and internationally. The album sold over a million copies on its release day, marking their fifth consecutive million-seller, a unique achievement in K-pop. Additionally, their title track 'BLUE' won triple crowns on music shows, further cementing their success.