ZEROBASEONE Takes the World by Storm with 'BLUE PARADISE' Pop-Up Stores

ZEROBASEONE is turning the world into a 'BLUE PARADISE' with their latest mini album. The group, consisting of Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin, is set to launch a pop-up store in Beijing from April 3 to April 26, following successful events in Seoul and Tokyo.

Their Seoul pop-up at The Hyundai Seoul's Sounds Forest made history as the first K-pop group to occupy a 1,000-pyeong space, drawing massive crowds of fans and curious onlookers alike. The event's merchandise sold out rapidly, leading to additional online sales. The Tokyo edition featured immersive media zones with large screens showcasing the 'BLUE PARADISE' concept, further solidifying their global appeal.

With their fifth mini album, ZEROBASEONE has not only dominated charts worldwide but also achieved the rare feat of becoming million-sellers with all five of their albums since debut, a first in K-pop history. Their title track 'BLUE' also secured them triple crowns on music shows, proving their status as fifth-generation icons.