ZEROBASEONE Colors China with 'BLUE PARADISE' Following Success in Korea and Japan

ZEROBASEONE, the popular group known for their mini album 'BLUE PARADISE', is set to captivate China with a special pop-up store, following their successful events in Korea and Japan. From April 3 to April 26, Beijing will host 'The 5th Mini Album \'BLUE PARADISE\' POP-UP STORE', showcasing the group's latest concept and achievements.

Having previously made history in Seoul with the largest pop-up store by a boy group, spanning approximately 1,000 square meters, ZEROBASEONE demonstrated their massive appeal. The event attracted not only fans but also general visitors, creating a bustling atmosphere. Tokyo's Shibuya district also witnessed a successful pop-up, featuring multiple photo spots and a massive four-sided screen in the media zone, immersing attendees in the 'BLUE PARADISE' concept.

This Beijing pop-up marks another milestone in ZEROBASEONE's global expansion, following their record-breaking success. The group's fifth mini album, 'BLUE PARADISE', sold over a million copies, securing their title as 'five-time consecutive million-sellers'—a unique achievement in the K-pop industry. Additionally, their title track 'BLUE' earned them three music show wins, further solidifying their status.