Lee Hae-in Takes the Helm as Producer for New Boy Group 'Close Your Eyes'

Lee Hae-in, a renowned figure in the K-pop industry for her contributions as a visual director for BTS's 'Make You Dance' and creative director for the 'monster rookie' group KISS OF LIFE, has taken on a new challenge. She has been appointed as the overall producer for the newly formed boy group 'Close Your Eyes', born out of 'Project 7'. With a deep understanding of the members, Lee aims to craft a group with a distinctive position in the market, far from being just another boy band.

Lee's vision for 'Close Your Eyes' is to blend the youthful charm and masculine appeal of its seven members through carefully planned concepts and music. She places great emphasis on the chemistry among members, the narrative with fans, and the message and meaning behind their albums. Her goal is to create timeless works that remain appealing even as time passes.

Having experienced her own share of challenges in audition programs, Lee finds her involvement with 'Close Your Eyes' particularly meaningful. She is committed to developing a training system that enables the members to grow rapidly as a team, focusing on album production, music, concept, and world-building. Lee's dedication is fueled by the love and expectations of the fans, and she is determined to repay their support with outstanding results.

Lee Hae-in's ambition extends beyond immediate success; she aims to lay the groundwork for the members' long-term growth, aspiring to be a producer who considers their future even after their active period. Her efforts are a testament to her belief in the transformative power of starting from scratch, inspired by the growth she witnessed in KISS OF LIFE members. With 'Close Your Eyes', Lee is set to embark on a new journey, hoping to carve out a unique path in the K-pop industry.