ITZY's Yuna Embarks on a New Journey with Dynafit, Championing a Sporty Lifestyle

"Today's movement becomes tomorrow's me!" ITZY's Yuna has been chosen as the first female muse for the high-performance sports brand Dynafit, marking a new chapter for both the artist and the brand.

Dynafit unveiled their 2025 SS season campaign featuring Yuna in the TV CF 'Now Begin', targeting the female demographic with a fresh and energetic approach. This campaign highlights the synergy between Yuna's vibrant image and Dynafit's sporty direction.

Yuna represents Dynafit's 'Women's Line', promoting a lifestyle that seamlessly blends daily activities with sports. The CF captures her bright and lively energy, emphasizing that "what's more important than records is the start." The narration, "Today's decision, today's movement, becomes tomorrow's me," resonates deeply with the younger generation.

The 'Dynafit Women' line, showcased by Yuna, includes running, athleisure, and casual wear, all designed for a trendy and practical sporty lifestyle. Dynafit plans to expand its connection with female consumers through various content and promotions featuring Yuna.

A Dynafit spokesperson expressed that Yuna perfectly embodies the brand's vision of a "confident and independent lifestyle," and they aim to strengthen the Women's Line starting with this campaign.