ILLIT Lands Major Endorsement Deal with Pocari Sweat

ILLIT has been selected as the newest model for Pocari Sweat, a prestigious endorsement that highlights their growing influence in the entertainment industry. According to their agency, BELIFT LAB, the group, consisting of members Yunah, Minju, Moka, Wonhee, and Iroha, will represent the 30th generation of models for the popular sports drink. This marks a significant achievement, as ILLIT is only the second girl group, following TWICE in 2017, to secure a team contract with the brand.

Pocari Sweat praised ILLIT for their vibrant and energetic charm, which aligns perfectly with the brand's refreshing and healthy image. The company expressed confidence that ILLIT's youthful and independent spirit would effectively convey the brand's message of supporting teenagers' individuality and dreams.

Known as a 'star gateway' for top celebrities, Pocari Sweat's past models include renowned actors like Son Ye-jin, Han Ji-min, Park Shin-hye, and Kim So-hyun, alongside global girl group TWICE. ILLIT's selection underscores their status as trendsetting 'teen icons' who embody the proactive and self-reliant spirit of their generation.

Celebrating their first anniversary, ILLIT continues to garner love both domestically and internationally. Their recent accolades include winning the 'Best New Artist (K-Pop)' award at the '2025 iHeartRadio Music Awards' and sweeping a total of 13 awards, including seven rookie awards, at major music awards in Korea and Japan.