ILLIT Crowned as the New Faces of Pocari Sweat, Following in TWICE's Footsteps

ILLIT, hailed as the icon of the 'Jalpa generation' for their pure and youthful charm, has been selected as the exclusive model for Pocari Sweat, a brand synonymous with refreshing energy across generations. This marks a significant milestone as they become the 30th model for the brand, expanding their involvement from Wonhee's solo campaign last year to featuring all members in the new commercial. Pocari Sweat's choice to sign a team contract with a girl group for only the second time since TWICE in 2017 underscores ILLIT's vibrant and lively appeal, aligning perfectly with the brand's fresh and healthy image.

The brand expressed confidence that ILLIT's unique teenage individuality and the message of supporting youth to confidently pursue their paths would resonate well with their campaign. Celebrating their first anniversary since debut, ILLIT has already made a mark with their debut track 'Magnetic' achieving 'Super Rookie' status, sweeping awards at major ceremonies in Korea and Japan. Their achievements were further highlighted at the 1st D AWARDS, where they clinched three awards, including the DREAMS Award for newcomers, Best Choreography, and the DELIGHTS Award, equivalent to a main prize for debut artists, solidifying their rising star status.