ILLIT Becomes the Fresh New Face of a Beloved Ion Drink Brand

ILLIT, the group known for its bright and pure image, has been chosen as the new face of Pocari Sweat, a popular ion drink brand synonymous with freshness and health. According to their agency, BELIFT LAB, ILLIT (comprising members Yunah, Minju, Moka, Wonhee, and Iroha) has been selected as the 30th model for Dong-A Otsuka's Pocari Sweat. This marks a significant milestone as ILLIT becomes only the second girl group in Pocari Sweat's history to secure a team contract, following TWICE in 2017.

Pocari Sweat highlighted ILLIT's vibrant and energetic charm as a perfect match for the brand's refreshing and healthy image. The brand also expressed confidence that ILLIT would effectively convey its message of supporting the individuality and youth of teenagers boldly forging their own paths. Known as a 'star gateway' for popular celebrities, Pocari Sweat's past models include top actresses and TWICE, showcasing the brand's prestigious reputation.

Celebrating their first anniversary, ILLIT continues to garner love both domestically and internationally. Their recent achievements include winning the 'Best New Artist (K-Pop)' award at the '2025 iHeartRadio Music Awards' and securing a total of 13 awards, including 7 rookie awards, at major music ceremonies in Korea and Japan.