ILLIT Becomes the Fresh Face of Pocari Sweat, Following in TWICE's Footsteps

ILLIT, the girl group known for their pure and vibrant image, has been chosen as the new face of Pocari Sweat, a popular ion drink brand in South Korea. According to their agency, BELIFT LAB, all five members—Yunah, Minju, Moka, Wonhee, and Iroha—have been selected as the 30th models for the brand. This marks a significant milestone as it's only the second time a girl group has been signed for the brand, following TWICE in 2017. Wonhee, a member of ILLIT, had previously served as the 29th model for Pocari Sweat.

Pocari Sweat highlighted ILLIT's bright and energetic charm as a perfect match for the brand's refreshing and healthy image. The brand also expressed confidence that ILLIT would effectively communicate its message of supporting the individuality and youth of teenagers who confidently pursue their paths. Pocari Sweat's advertisements are known as a 'gateway to stardom,' having featured top stars like actresses Son Ye-jin, Han Ji-min, Park Shin-hye, Kim So-hyun, and the girl group TWICE. ILLIT, representing the self-driven and ambitious spirit of teenagers, has solidified their status as 'teen icons' leading trends.

On a related note, ILLIT recently celebrated their first anniversary since debut on the 25th.