Court Victory for JYP Entertainment in Trademark Dispute Over Stray Kids" SKZOO

JYP Entertainment's trademark application for "SKZOO" faced objections as it was deemed similar to SK Corporation's trademark. The core issue revolved around the pronunciation of "SKZOO" potentially being mistaken for "SK-joo," similar to SK Corporation's mark. After an appeal process, the court ruled in favor of JYP Entertainment, stating that the trademarks were distinguishable in appearance, pronunciation, and concept. This victory allows Stray Kids to use "SKZOO" without confusion with SK Corporation. The court highlighted Stray Kids" international success and public recognition as factors in their decision.